Jonathan Lockwood Voiceovers
All demos

Automotive Voiceover

I started out voicing car ads in Michigan, the state that invented both the automobile and the car commercial. Thirty years later, it's still some of my favorite work.

What I Voice

Dealer sale events and weekend spots, brand and model campaigns, service department promos, auto parts and aftermarket retail, and the tent-sale television that moves metal.

Who Hires Me

Dealers and dealer groups, their agencies, and automotive brands. The client list runs from hometown lots to Lexus, with parts-and-service names like NAPA and Goodyear along for the ride. Like my furniture clients, regular automotive clients get exclusivity in their markets. Your competitor won't hear their sale in my voice.

What You'll Hear

Both gears. The Saturday-sale read with genuine urgency, and the brand-level read with polish worthy of the badge. Most dealer campaigns need the event spot and the image spot to sound like the same store; one session covers both.

How It Works

Send your script and a sentence about the project. You'll have a quote, or a free custom audition of your actual copy, within 24 hours. Direct me live over Source Connect or Zoom from my studio in central Mexico (Central Time), or let me self-direct and get finished files back to you the same or next business day.

Send me your script. You'll have a free custom audition right away.

No obligation. You'll hear your project in my voice before you spend a dime.